The World Is Listening To Dolly Parton And The Numbers Are Unlike Anything The Music Industry Has Ever Seen

When the world lost Dolly Parton on August 25, it responded the way the world responds to someone it loved deeply: it went home and put on her music. The streaming numbers that followed are unlike anything the industry has recorded for a passing artist. According to Luminate, US on-demand streams jumped 2,222 percent on the day of her death. On Spotify, global streams surged more than 1,260 percent and 2,320 percent in the US versus her seven-day daily average. She earned 19.8 million streams on Spotify on August 25 — her biggest single streaming day of all time. By August 26, "Jolene" had risen to number one on Spotify's Global Top 50 chart for the first time ever, recording 4.728 million streams worldwide in a single day. "9 to 5" entered the US Spotify daily chart at number three. "Islands in the Stream" debuted at number four. "I Will Always Love You" followed. Physical and digital sales spiked 7,739 percent on the day of her death. Parton occupied 92 of the top 200 positions on the US iTunes chart within 24 hours, including 65 of the top 100.

Billboard expects "Jolene" and "9 to 5" to return to the Hot 100 next week, with "Jolene" potentially charting for the first time since 1974. "Dolly worked up until the day she died," said her longtime manager Danny Nozell. "She loved seeing her dreams come to life and loved knowing her work brought people joy." Seven decades of music. Millions of streams in a single night. The numbers are extraordinary. The reason is simpler: the world just misses her.

Source:https://www.billboard.com/music/chart-beat/dolly-parton-death-streams-trending-up-1236326697/