Amazon's Biggest Fall Sale Starts Oct. 6th: These Are The Best Deals To Grab First
Amazon's Prime Big Deal Days 2026 is live right now, running October 6 and 7 with 48 hours of Prime member-exclusive deals across more than 35 categories, kicking off what Amazon is describing as the unofficial start of the holiday shopping season. New deals drop three times daily at midnight, 8am, and throughout the day under the Today's Big Deals banner, with prices Amazon says are the lowest of the year so far on a wide range of products. Deals are available on fashion, tech, home decor, kitchen appliances, beauty, toys, Halloween essentials, and everyday essentials, with confirmed brands including UGG, Shark, KitchenAid, Breville, Charlotte Tilbury, La Roche-Posay, FAO Schwarz, Barefoot Dreams, Soundcore by Anker, and Samsung among others. Amazon's Fire TV 4K Streaming Stick is marked down 64 percent. Amazon Autos is offering a $1,500 gift card with the purchase or lease of an eligible new vehicle through October 7. Prime cardmembers earn 10 percent back or more on select categories through October 6. The deals are exclusive to Prime members, who pay $14.99 per month or $139 per year. Amazon also offers a 30-day free trial for new members, which covers the full event.
Prime Big Deal Days is Amazon's second major sale event of 2026, following the flagship Prime Day that ran June 30 and July 1 this year. Many products that went on sale during July's event are appearing again at comparable or better prices, and Amazon's promotional pricing rules have been adjusted so that deals offered this week will not affect the baseline price calculations Amazon uses for its Black Friday and Cyber Monday events, which are expected to begin October 20. The most useful tool for navigating the event is Alexa for Shopping, which can set alerts on specific products, track price changes on items already in your cart or wishlist, and surface deals based on your personal shopping history and preferences, meaning you can ask it to find you the best current deal in a specific category rather than scrolling through thousands of listings manually. Alexa can also alert you when a limited-time deal on a specific product goes live, which matters because the highest-demand items, particularly in tech and appliances, have been selling out within minutes of each daily drop. The event runs through 11:59pm Pacific time on October 7, and shipping is free and fast for all Prime members on every order. Everything purchased during the event is eligible for Amazon's standard return policy.
Source:https://www.aboutamazon.com/news/retail/amazon-prime-big-deals-day-2026-when-october-6-7
