Snickers Is Giving Away Free Treats This Season

Snickers has rolled out a playful new promotion for football fans this season, and the prize is a free candy bar every time a false start penalty happens during Monday Night Football. The campaign ties into the brand's long running message that people are not quite themselves when they are hungry, and this year the joke gets a football twist. Whenever a team jumps early and gets flagged, fans watching along can unlock a free Snickers bar through a simple offer in the Snickers app.

The idea came together through a partnership between Snickers and the NFL, built to add a little extra fun to Monday nights all season long. Fans do not need to guess or track anything themselves. The app sends an alert the moment a qualifying penalty is called, and the free treat is ready to redeem at participating stores soon after. It is a clever way to turn one of football's small frustrations into a shared laugh and a quick reward. For snack loving fans, it means extra chances for a free bite all season, simply for watching the games they already love and waiting for that one familiar yellow flag to fly.