Reality TV star and model Kendall Jenner is putting the success of her viral Super Bowl 60 commercial to good use by announcing a generous $1 million donation to Feeding America the largest organization dedicated to ending hunger in the United States. The Fanatics Sportsbook commercial featuring Jenner became one of the most talked about ads during Super Bowl 60 as it poked fun at her relationships with NBA players and joked about gambling on their games while hinting she might start dating football players next. The ad received millions of views and impressions across social media platforms leading Jenner and Fanatics to make the substantial donation in gratitude for the overwhelming success of the Bet on Kendall campaign.
Jenner has previously dated multiple NBA stars and Blake Griffin created a running joke about the famous family being a curse on athletes. The commercial leaned into this narrative with Jenner making light of her dating history and suggesting she has been winning big because of these relationships while the playful ad showcased her sense of humor about the situation that fans have long discussed on social media. The campaign resonated so powerfully with audiences that the model and sportsbook decided to channel the moment into something meaningful by supporting an organization that helps tens of millions of people nationwide through a network of more than 250 food banks.
Following the announcement Fanatics Sportsbook and Jenner released a statement thanking everyone who followed along with the campaign emphasizing that win or lose they were grateful to use this moment to spotlight an amazing organization doing critical work. The Seahawks defeated the Patriots 29 to 13 in Super Bowl 60 over the weekend with Jenner in attendance making the donation an uplifting conclusion to a successful advertising campaign that combined humor celebrity appeal and social awareness.
