Your friendly neighborhood Spider-Man just shattered every record on the books. The first trailer for Spider-Man: Brand New Day has become the most-watched trailer in history across movies, TV, and video games, racking up a staggering 718.6 million views in its first 24 hours. Tom Holland kicked off the launch in spectacular fashion, personally unveiling the full trailer from the top of the Empire State Building at sunrise. The numbers that followed were jaw-dropping. In just eight hours, the trailer had already logged 373 million views which is enough to surpass Deadpool & Wolverine’s entire 24-hour record on its own. By the end of the day, Brand New Day had lapped the field, topping the previous all-time trailer record held by Grand Theft Auto VI (475 million views), and nearly doubling the 355.5 million views Spider-Man: No Way Home generated when it dropped in 2021.
The reaction from fans has been nothing short of electric. Social media erupted the moment Holland stepped off the Empire State Building elevator, and the excitement has only grown since. For context, No Way Home — the previous Spider-Man film — went on to earn $1.9 billion at the global box office, and analysts are already speculating that Brand New Day could surpass that milestone given the extraordinary demand this trailer has ignited. It’s been five years since a live-action Spider-Man hit the big screen, and the numbers make one thing crystal clear: the world has been waiting.
Source: https://deadline.com/2026/03/spider-man-brand-new-day-trailer-record-viewership-1236760618/
